Sell local, think global 50 innovative ways to make a chunk of change and grow your business by Olga Mizrahi

Cover of: Sell local, think global | Olga Mizrahi

Published .

Written in English

Read online

Subjects:

  • Marketing,
  • Small business marketing,
  • Growth,
  • Internet marketing,
  • Small business

About the Edition

After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You"ll be excited and motivated to clearly state your difference to the world--and your neighborhood--while confidently selling yourself and your business. --Publisher"s description.

Edition Notes

Includes index.

Book details

Other titles50 innovative ways to make a chunk of change and grow your business, Fifty innovative ways to make a chunk of change and grow your business
Statementby Olga Mizrahi
Classifications
LC ClassificationsHF5415.13 .M557 2015
The Physical Object
Pagination256 pages
Number of Pages256
ID Numbers
Open LibraryOL27180994M
ISBN 101601633408
ISBN 109781601633408
LC Control Number2014028056
OCLC/WorldCa885378085

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A "think global, act global" approach to crafting a global strategy involves: A. pursuing the same basic competitive strategic theme (low cost, differentiation, best cost, and focused) in all countries where the firm does business.

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The old adage Think Global, Act Local is fine for businesses selling nationally distributed consumer products and services, but for the majority of small business and the advertising agencies who represent them, it’s best to Think Local, Act Local. Question: Identify Examples Of Companies/products Which Attempt To Think Global And Act Local (‘glocalisation’).

Taking Your Own Country As An Example, Identify Freight Routes Where You Believe Directional Imbalances Exist. Differentiate Ethnocentricity, Poly-centricity And Geo-centricity, And Give Examples Of Companies From Your Own Country That You Believe. When selling a round trip airline ticket from the US to London through most airline and OTA sites might earn a travel affiliate $5 – $8, London Pass’ program seems quite attractive indeed.

As our readers know, TravelDividends is a strong believer in the opportunities that the travel long tail and travel niches afford travel affiliates.

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